Boasting unparalleled efficiency and durability, LED lighting is the smart choice for your retail store. The right lighting can turn heads when done well– and can deter customers when done poorly. A mindful lighting scheme can make your space feel bigger, less cluttered, sharper, cleaner, or more cozy. LED fixtures are now available in a wide array of designs and color temperatures, so here are a couple of ideas to get you started.
Start with your shelf.
Shelving units and alcoves keep your merchandise organized, but they can also hide your products. Install LED ribbon along the back of your shelving, or along the top of an alcove. Accent spotlights attract attention. With LED lighting, there are no damaging UV rays or heat to worry about– great news for areas that need bright, constant light.
Work with what you’ve got.
Whether you’re in a vast warehouse or a hole-in-the-wall cafe, consider the size and character of your space when choosing LED solutions. Spotlight focal points can create contrast and visual interest in larger spaces, telling customers where to look. Washing walls with light opens up a smaller space. Warm color temperatures encourage patrons to relax and get comfortable, while cooler temperatures keep people moving and products in high visibility.
Show your true colors.
Choose neutral color temperatures when it’s critical to accurately showcase product colors. Between 4000K and 5000K will give you color correctness similar to that of natural light.
Feature your fixtures.
Ambiance is important, but don’t be shy about making a statement with your lighting. Introducing color or showcasing products on lighted tables or platforms can be a bold move for business.